Smart conversations, from prompt to output.

In the twenty-fifth episode of AI First Cast, Fred Pericini and Filipe Xavier welcome Lucas Pena, CEO of Pact, for a direct conversation about how Artificial Intelligence is transforming the legal departments of large enterprises.

🎙 AI First Cast is a production by F2F Digital and Gaspers.ai, companies leading the use of AI for strategy, automation, and marketing performance. Now officially sponsored by SoftBank.

In the twenty-sixth episode of AI First Cast, Fred Pericini and Filipe Xavier welcome Robson Amorim, CEO and Co-founder of BeConfident, for a direct conversation about how Artificial Intelligence is transforming conversational language learning.

🎙 AI First Cast is a production by F2F Digital and Gaspers.ai, companies leading the use of AI for strategy, automation, and marketing performance. Now officially sponsored by SoftBank.

We welcomed Marcelo Passos, CEO of AlphaGo, for a conversation on how to turn data into value in a landscape where technology is increasingly fragmented — and pressure for results keeps growing. Throughout the episode, Marcelo shares AlphaGo’s AI adoption journey, talks about data organization, system integration, efficiency generation, and the challenges of scaling a data-driven startup. A straightforward discussion on how to connect technology, strategy, and real impact for both sides of the business.

We welcomed Edson Lopes, General Manager of FlixBus Brazil, for a conversation about how artificial intelligence is being applied in practice within a globally scaled operation.

Throughout the episode, we discuss where AI is embedded in FlixBus’ operation, real use cases, how the technology improves marketing, pricing, and customer service, and how teams adopt AI internally. Edson also shares his perspective on what the end customer actually perceives from AI usage, the challenges of cultural adoption, and practical advice for companies beginning their AI journey.

We welcomed Flávio Pies, co-founder of Mondoré, for an honest conversation about how artificial intelligence is transforming the consulting market — from strategy to behind-the-scenes operations — across companies of all sizes.

In this episode, we talk about AI’s impact on the traditional consulting model, the real challenges of working with data in practice, how to use technology efficiently (not just as buzzwords), and personal cases shared by Flávio about real-world applications in daily operations.

We welcomed Tiago Lippi, Director of Data Analytics & AI at Conta Azul, for a conversation about the real challenges of adopting artificial intelligence in small and medium-sized businesses.

We discuss AI’s impact on marketing, retention, and new business generation, as well as what could become the “product of the future” for SMEs in an increasingly data-driven world.

We welcomed Ricardo Raposo, VP of Data & Analytics at Equifax, for a conversation about the impact of artificial intelligence on the financial market.

Topics include the role of ethics and governance in AI, how technology is transforming fraud prevention, and how AI is reshaping decision-making processes within organizations.

We welcomed Reynaldo Gama, CEO at HSM and Singularity Brazil, for a strategic conversation about the real impact of artificial intelligence on organizations and the evolving role of leadership in this transformation.

Reynaldo shares insights on how AI is redefining the market, the skills required of executives, and the challenges of building more adaptive, creative, and data-driven organizations.

We welcomed Isabella Micalli, Director of Solutions Engineering at Salesforce, for a conversation about the role of data in artificial intelligence and the evolution of hyper-personalization in companies.

The episode explores how organizations are using data and AI to deliver more relevant, scalable, and personalized experiences.

We welcomed Milton Beck, Managing Director of LinkedIn for Latin America and Africa, for a revealing conversation about the impact of artificial intelligence on the world’s largest professional network.

With over 1.2 billion global users — including 85 million in Brazil and 10,000 new profiles created daily — LinkedIn is at the forefront of digital transformation driven by AI.

Fred Pericini and Filipe Xavier welcomed Léo Queiroz, Vice President of Growth, Marketing, and Sales at Cruzeiro do Sul Group.

The conversation explores how artificial intelligence is transforming education — from supporting teachers and students to reshaping learning experiences and driving impact in marketing and sales.

In this episode, Fred Pericini and Filipe Xavier open the table for an honest conversation about the key insights from previous episodes.

They discuss how leaders are approaching AI implementation, adoption challenges, real operational gains, and future perspectives for artificial intelligence in organizations.

In this special episode, Fred Pericini and Filipe Xavier celebrate over 5,000 subscribers by gathering the most impactful moments from several AI First Cast conversations.

A curated compilation highlighting key opinions on artificial intelligence in marketing, operations, leadership, and the challenges of successful implementation.

Fred Pericini and Filipe Xavier welcomed Denis Ferreira, CEO at Alares, for a direct conversation about applying artificial intelligence to operations and leadership in a multi-sector group.

Denis shares how Alares uses AI to organize data, boost productivity, support decision-making, and prepare leaders for a new growth cycle driven by technology and information.

Ciro Hashimoto, Advertising Director at Abril, shares behind-the-scenes insights into the digital transformation of one of Brazil’s largest publishing groups.

With data, AI, and quality journalism, Abril is increasing campaign performance and delivering more relevant audience experiences.

Fred Pericini and Filipe Xavier welcomed Ana Laura Oliveira, Innovation and Digital Experience Manager at Braskem, for a conversation about how one of the world’s largest petrochemical companies applies AI across sustainability, marketing, and operations.

Marcelo Ciasca, CEO of Stefanini Brazil, shares real cases and practical lessons on how large enterprises are applying artificial intelligence to generate business impact.

From automating legal processes in banks — achieving productivity gains of up to 75% — to transforming industrial operations, this episode shows that AI is about results, not trends.

Fábio Mori, Chief Digital Marketing Officer at Loja do Mecânico, shares how the company is integrating Artificial Intelligence into its operations and customer relationships.

We discuss the importance of data architecture for AI efficiency, the cultural challenges of adopting new technologies, and the bets on the future of personalization, conversion, and operational efficiency with intelligent agents.

Alexandre Gregianin, CTO at Smart Fit, shares how the company uses artificial intelligence to scale results in one of the most challenging industries: fitness.

We explore AI applications in workout personalization, chatbot-based service, customer acquisition, and the future of technology in large-scale operations.

Carlos Morais, Brazil Managing Director at Globant, reveals how the company is driving AI adoption across industries.

We discuss AI-driven growth, intelligent agent implementation, and why organizations must embrace this technological transformation.

Vítor Amendola, CEO Brazil at Avvale, explores how artificial intelligence is revolutionizing organizational management, predictive cash flow analysis, and information security.

Santiago Fossati, partner at KASZEK, discusses where the biggest AI opportunities lie and how to incorporate artificial intelligence into long-term business strategy.

Loana Esteves, Marketing and Branding Manager at Alares, shares how artificial intelligence is transforming digital marketing, creative production, and automation.

Marcellus Amadeus, CTO at AMADEUS AI, discusses how Brazilian deep tech is reshaping the market with proprietary AI models, covering strategy, security, costs, and optimization.

A conversation about how AI has evolved, its impact on creativity, productivity, automation, and its role in transforming multiple industries.

Eduardo Vieira, CMO at SoftBank Brazil, discusses AI-first startups, investment criteria, and the future of AI strategy in Latin America.